How to Create Personality in Copy
- Product Review (submitted on May 17, 2012):
- Dan Kennedy’s presentation on How to Create Personality in Copy was a life-changing, business altering moment. After listening to Dan I immediately implemented his suggestions. The results were phenomenal. I saw an instantaneous 50% increase in the response to my newsletter. My relationship with my clients went from cool and distant to warm and familiar. This translated directly into being more willing to do what I told them to do whether it’s taking steps to improve their business or buy more of my products. Plus, developing material is easy because I’m just talking about things that have happened to me.
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