How to Create Personality in Copy
- Product Review (submitted on May 17, 2012):
- How to Create Personality in Copy ranks either #1 or #2 as far as influence on me and my business. We’ve all been taught hundreds of proven strategies to go out and get ourselves a “herd.” But, the bottom line is that once you do, you can only keep customers coming back with your ‘content’ for so long. What keeps them around giving you money for decades is a never-ending interest in you as a ‘character’ that they feel compelled to continuously know what’s going on (like a lead character in a series fiction novel). I’ve now completely changed the way I communicate with my members, and the response has been overwhelming.
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