How to Create Personality in Copy
- Product Review (submitted on May 17, 2012):
Simply put, if your business relies on customers – and what business doesn’t — the secrets Dan reveals in this presentation on How to Create Personality in Copy are essential. They will make your job of retaining and building life-long customer relationships easier, more profitable and surprisingly much more fun. If you try to add character to your communications without knowing the essential details, you risk sending your valuable hard won customers running straight toward your competitors. Since beginning to use what we learned, our readership (and positive comments) has jumped, and so has the waiting list for our programs.
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