Influential Writing Workshop
- Product Review (submitted on May 17, 2012):
- Good writers already do some of this stuff – by accident. That’s why we’re good writers. The breakthrough comes from understanding there are 31 principles of influential writing, and how to use them on purpose! Dan has isolated, defined and mastered each one. He teaches us not only what the principles are, but more importantly, how to incorporate them into every single thing we do. The business we’re in, after all, is influencing in print. So it’s obvious just how important this information and the mechanical processes for implementation of that info (including some amazing checklists) really is. Thanks Dan – it has been a TREMENDOUSLY valuable weekend.
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