Celebrity Promotions Swipe File & 2 CD's
- Product Review (submitted on May 17, 2012):
- Celebrity promotions and endorsements have worked very well for my commercial lending firm, Mercantile Commercial Capital (MCC). As with testimonials, having someone else — a third party — talk about us and what a great job we do makes a marketing campaign/piece seem much less “salesy.” But unlike testimonials, celebrities put a familiar (or at least entertaining) face on a marketing message.
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